Green Ride Gloucester - Local SEO Case Study
Green Ride Gloucester is an eco-friendly taxi service in Gloucestershire that wanted to increase its local visibility online and generate more leads through organic search
Page One
On four local landing pages
192%
Growth in Booking Leads across 2 months
76 Leads Generated
In 2 months across organic search
The Challenge
The Business had no Online Presence, no website and was a new entrant to a competitive market. Local search rankings were dominated by established taxi competitors, with Uber recently arriving in Gloucestershire. The client needed a form of digital marketing, more specifically in SEO with an emphasis on gaining visibility for their taxi offering across the districts of Gloucestershire. The goal was to generate measurable and sustainable conversions (button clicks and bookings) without running ads.
Project Duration
4 Months - April to July
Website Type
Wordpress
What I did
Through in-depth keyword research and a data-driven SEO strategy, I transformed Green Ride Gloucester’s online visibility across Gloucestershire. By targeting high-intent yet broadly competitive, medium-difficulty keywords such as “Gloucester taxi” and “Tewkesbury taxis,” I built optimised local landing pages and supporting blog content that captured real commercial search demand. This structured SEO approach — measured over a focused two-month window — led to significant ranking growth and consistent lead generation from organic search.