A UK Power Tools Supplier specialising in Makita
eCommerce SEO
+56%
Year over Year Revenue Growth in Seasonal Collections
+67%
New Customer Growth
The Challenge
Bell Tools is an independent tool distributor and hardware retailer providing power tools, hand tools, and trade equipment. The Power Tool space, dominated by Nationwide Competitors, often has resulted in many sales coming from branded-search from existing/local customers rather than nationwide non-branded Search. After being let-down by previous SEO Consultants, the first step was scaling their Online Presence
Website Type
eCommerce Shopify
Period
Feb 26' - Aug 26'
Sector
Retail & Wholesale
What I did
Originally, the Makita Garden Tools Collection was hiding significant search opportunity, with Strimmers, Hedge-Trimmers, Lawn Mowers, Leaf Blowers, Cool Boxes and more all grouped under one generic page. With clear search demand and enough product depth to justify individual collections, I identified an opportunity to target the non-branded, transactional searches customers were already making, ahead of Peak Spring and Summer Demand
The Result
The influence of SEO, and combining a strategy that focused on seasonal search demand has seen an increase in revenue across these collections of 56%
Most of the success is attributed to simply building out as many collection pages possible targeting non-branded transactional keywords, and creating a silo that improved search visibility and site taxonomy.
